The Power of Micro Websites

written by Quired
02-17-2009
1472 views | 0 comments

A very popular term used in Internet marketing circles these days is (Lens).

A lens is simply a view of information provided by a browser or software application.

The word itself implies more utility than a passive view.

The Lens is how the provider of information wishes you to have access to the information they would like to provide to you.

Think of your standard issue website as a lens on a telescope affording a very broad view of an expanse of information.

A micro website is more of a lens on a microscope affording a defined view of what someone may be looking for.

Now let’s think of who is looking through the lens and why and what they are looking for.

Of course a different lens should be used for different views, motivations and searches.

Say we have someone on the internet searching for insurance. Well more than likely they are not just searching for insurance, they are searching for a certain type of insurance.

Let’s use (pay as you go general liability insurance) as an example which is a very specific form of insurance coverage for a business.

Pay as you go General Liability Insurance has its own set of benefits that it offers its own history and its own narrative.

If you are an agency, this is not the only service you offer but it is a defined product.

Of course they would feature this on their agency website, but it is only one of a multitude of services that is offered through this lens.

If we hold to the 5 second rule for first impressions on a website, then this agency looks like every other agency in the universe and pretty much well provides the same services as every other agency.

A micro website would be a different type of lens provided by the agency for their prospective visitors.

This website would be 100% dedicated to the benefits provided by “pay as you go general liability insurance.”

First and foremost, the chance that somebody who has searched for pay as you go insurance would be interested in this service is greater than a general insurance search.

You might say the visitor would just land on my landing page for pay as you go insurance of my agency website with this same search.

Yes, but there is a difference between landing on a pay as you go page (which the agency should have in addition to the micro site) and landing on a site branded with the specific information you were searching for.

First of all, if you incorporate “pay as you go” or some derivative into the domain name for your micro site, you have now created something very targeted for the search engines to crawl.

Secondly, you would have the ability to create a specific conversation around this site to include interesting blog articles on pay as you go and possibly video or audio clips from an expert or happy customer with a pay as you go solution ending up with a targeted and effectively branded experience.

Now you have delivered a narrow view lens to prospects, not a wide view to visitors.

I am going to hazard to guess that the agency is interested in qualified prospects visiting their brand than soliciting passive visitors.

In marketing, the objective is to motivate consideration. Micro websites do just that.

Think of your products that need more exposure, a special event that you really want the public to get behind or a new service you are bringing to the market.

Take it out from behind the door and put a shingle on it.

Quired micro websites are more of a tool than a static website.

They are a lens that is focused like a laser on a specific product, service or event.

A focused approach is both good for the business and the customer. The prospect is provided with what they are specifically looking for and the business owner fields interested prospects.

Our websites are unique in that not only do they allow you to add, update and remove content, you are also able to write blogs, feature video, audio and photos on your specific brand and engage prospects and customers in a two way conversation.

For $599, you would have a targeted website with unlimited pages, integrated blogging and the ability to share media. Write it off as a small advertising expense and get started today.

Here is an interesting article I have found on the power of micro websites.

Mini funnel Websites can help you