What are Product Demonstration Websites

written by Quired
03-31-2009
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Recently wrapping up an amp video demonstration for Fender Musical Instruments, we decided to take the opportunity to show the power of how a Quired micro website could effectively communicate the features and benefits of a product or product line through the use of video, audio, photos, blogs and text. How would a Quired website dedicated to a single product or product line benefit the seller?

#1. A focused experience is created for the visitor increasing exposure to a specific brand and decreasing distractions a corporate website may create.

#2. Relevance is increased when video, audio, photos and blogs are reinforcing the benefits and features of the same product.

#3. Relatedness is encouraged when media helps prospects identify how a product meets their needs.

#4. Marketing is enhanced when video, audio and blog feeds are syndicated to highly relevant networks inspiring discovery of the product and better page rank for the product keyword.

#5 Better PR is provided through a focused narrative on the product, helping media writers better understand the product before a review or commentary is written.

#6 An opportunity is created to include your product keyword in the domain name pointing to your product website. (A very effective strategy for search engine marketing)

#7 Move visitors to followers of your product by offering email updates from your product website blog.

#8 Educated, engaged and enrolled prospects are provided to your sales team.

Although product demonstration websites may not be the right choice for all of your products, they may be a perfect fit for your stand out brands or profit centers.

Quired product websites are a cost effective means of building a conversation around what is most important to your business: What you sell!!