Keyword Tags Not Crawled by Google

written by jpaul
10-23-2009
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Matt Cutts, an engineer working for Google recently posted an article on how Google no longer uses Meta Tags for Keywords to rank pages. This has been talked about for some time but hearing this from a key engineer at Google certainly brings it home.

He also mentions that the Meta description is not crawled either but is used to display the search description when page results are given which is very important to inspire click through.

Basically the Title tag is as important as ever and how you incorporate your keywords into your Header tags and content remains very important.

This is not to say that Yahoo or Bing do not crawl Meta tags for Keywords so you may not want to abandon this right away.

We will continue to support Keyword tags in the near future to hedge our bets.

Read the full article from Matt Cutts