Top 3 New Marketing Bloggers we follow

Why do I read Chris Brogan, Christopher S. Penn and the guys at Hubspot? Because Quired builds websites to help businesses communicate with their audience and Chris, Christopher and Hubspot provide incredibly valuable insight into how to create an effective message for your business, the benefits of sharing a message and strategies to help build an audience around the message.

Each provide their own unique take on the role of social media but all are united behind the idea of businesses enrolling, educating and inspiring their audience as opposed to pitching to a prospect. Anyone who thinks the fundamentals of how to find customers is not radically changing is not reading, listening or watching the news. Consumers now have infinitely more choices when approaching the purchase of a product or service and businesses can no longer get away with "Buy Now" mentality.

Why is this? Because the vast majority of consumers use the internet to research products and services before they buy and are being flooded with advertisements and emails daily pitching what is hot. The problem is that online advertisements are not proving to be as effective as once thought.

With our mailboxes full of junk mail, our email inboxes full of spam and our TV's jammed full with 30 second and 60 second spots, the consumer is over solicited, over exposed and to tell you the truth intruded upon. How many more sound bites can we take? Company X sells the best mop. Company Y offers the best insurance. Enough already!!

But something is afoot. The same internet that loads us up with junk messages also provides the opportunity to discover what we want when we want it. We as consumers are now empowered with the tools to understand a product before buying it and relate to how a service will help with our daily lives before committing to a purchase.

Consumers are now empowered with choice and those businesses who fail to educate, enroll and share what they produce or offer are going to lose out to competitors who do.

The leaders in business are sharing their message on their own blog, on Facebook, on Twitter, on YouTube, on ITunes and other networks. Related websites are finding and linking to all of this content and Google and other search engines are rewarding these businesses with better page rank when consumers search related keyword terms. The shift in the dynamics in marketing is happening - there is no denying this. To keep your business on top of the new trends and practices in the "Communication Age" a safe bet is to follow Chris Brogan, Christopher S. Penn and Dharmesh Shah and Brian Halligain with Hubspot and find out what they are reading, who they are connecting with and what they are learning. It will be good for your business.

ChrisBrogan

Chris Brogan is one of the leading bloggers on using social media and other tools to help business owners improve online communication for better marketing and PR.

www.ChrisBrogan.com
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HubSpot

Brian Halligan and Dharmesh Shah with HubSpot discuss the effectiveness of inbound marketing strategies (search & social media) vs. more traditional and interruptive outbound strategies

http//Blog.HubSpot.com
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Christopher Penn

A new media visionary, Christopher Penn's articles explore the social media landscape offering insight on how to use social media effectively.

www.ChristopherSPenn.com
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