Inbound Marketing book review by Quired

written by jpaul
12-09-2009
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Dharmesh and Brian have written a book I consider a reference manual for the transformation we are currently witnessing from the information age to the communication age. The read is very straight forward and simple to digest but most importantly packed full of tips and case studies demonstrating the sea change we are witnessing in the marketing industry.

What struck me most was the contrast between traditional marketing methods (Interruption Marketing) vs. new marketing methods (Inbound Marketing). They lay out a case that we are in the beginning of a 50 year cycle which will drastically impact how businesses connect with customers and argue traditional advertising agencies will go by the wayside to be replaced with business models focusing on helping businesses communicate effectively with their marketplace - not pitch to them (which I believe to be true as well).

Don't get me wrong, this book is not just the philosophical argument to be made but gives equal share to the current science of participating in the new age of marketing.

I have listed a number of key points below I feel should give you insight into the nuggets of gold you will find.