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Quired Interview with Sunshine Suites Co-Founder Cheni Yerushalmi
02-22-2010
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I would like to talk a little about a podcast interview I had conducted with Cheni Yerushalmi, Co-Founder with partner Joseph Raby of Sunshine Suites based out of New York City. In our podcasts, in addition to discussing social media and the state of communication technologies, we are always on the lookout for innovators in business, science and academics.
When I had first heard of Cheni through a Facebook post by social media legend Gary Vanyerchuk, I was intrigued by Sunshine Suites approach to business. As I dug deeper into Sunshine's website and social media footprint, I began to realize this is not your average office landlord but an office community serving as an incubator for entrepreneurs. I knew an interview with Cheni would yield many lessons for our audience and a great opportunity to engage.
Throughout the interview, I was struck by the Cheni’s passion for life and a clear vision of how his business helps foster innovation and entrepreneurship.
Cheni Yerushalmi
What else would motivate a business owner to break convention by offering dedicated office space month to month for as low as $275/month in New York City?
But the interview yielded much more than Cheni vamping about his own company, it offered insight into the rapidly changing culture of the entrepreneur. The maverick looking to break open the traditional silos confining the spirit of innovation who would rather share ideas than hold them close to the vest. Where the customer drives the ship and is considered a collaborative partner not just a paycheck.
Listen Cheni's interview and much more on Quired iTunes channel
Speaking of tenants, one of Sunshine Suites more notable clients is the venerable Gary Vanyerchuk, who is one of the most successful social media enthusiasts on the scene today. With 1,000 entrepreneurs spread out over two locations, Sunshine Suites not only offers the comforts of an office space, but a constant stream of networking events and gatherings where top minds meet to share, discover and grow.
After the interview, one of my last few words to Cheni were, “when are you expanding to Phoenix? “ I could think of no better environment for my own company, Quired. Without a doubt!
Although there are no immediate plans for the Valley of the Sun, I can assure you, Sunshine Suites model of collaboration, innovation and community for the business owner is on the move.




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