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Free Ebook on Social Media Case Studies
07-29-2010
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We invite you to receive a Free Ebook of Social Media Case Studies compiled by Quired.com through the help of the LinkedIn community. The Free Ebook link can be found on every page on Quired.com. Just provide a valid email address and you will be sent to a page with the free download.
The case study project was started as an experiment in collaboration. As I have navigated the waters of social media since 2008, I had become frustrated in my many respects on how this new medium had failed to live up to my expectations. It was only after I had dug into learning strategies and techniques did I realize the power behind social media.
This is when I decided to become a participant as opposed to a recipient. One of my first efforts with this new realization was to become actively involved in LinkedIn discussion groups. The first group I joined was the Social Media Today group hosted by Robin Fray Carey.
I knew that if I was going to do this right, I had to put the effort into the topic. Just as with anything else in life, the more work you put toward something the better the payoff. One of the first questions I came up with for the group was to ask for quality case studies of businesses using social media effectively.
Immediately after the post, I began to see comments with links to great examples of social media case studies from people from all over the world. What impressed me even more was the type of people who were taking their time to contribute examples to this group. From top executives to marketing managers for businesses both large and small, they all represented a network of enterprising individuals who were willing to share and engage.
After receiving over 200 comments and links, I decided it would be a good idea to put the case studies into an organized list. This is what you will find in the Ebook and on Quired.com/casestudies. As we move forward, I plan on keeping the spirit of the original LinkedIn group and grow this list to represent the most relevant studies for business owners to use and share.
If you have relevant studies you would like to submit to this list please forward to paul@quired.com or join the discussion in the Social Media Today group on LinkedIn. (The title of the discussion is "Looking for Case Studies) We are also maintaining a Google Bookmark list to compile relevant case studies for this ever expanding resource. Please feel free to add to this list. Just email a request to me asking for editing privileges.
We would also like to hear from you if you have ideas to make the list better and more relevant for your needs. Feel free to mash up this information any way you wish or link to our page. This is not our list it is yours.
comment by timmcart on 07-30-2010Thanks for getting this eBook put together. It's nice to see a collection of businesses that have been successful with marketing via Social Media.


I like your media clips, thank you! It's all about inspiring conversations and being connectors. Honor to know you and I ook forward to going to iTunes and exploring more of your content.