Gary Vanyerchuk

Vaynerchuk, 33, turned his family's small New Jersey liquor store into a wine empire that grosses over $60 million a year; more than 100,000 viewers watch his daily video blog; he's a sought-after speaker; and he's signed on to write nine more business books for HarperCollins (NWS).
Case Study of Gary Vanyerchuck

IKEA on Facebook

Forsman & Bodenfors are known for some great creative work, and they recently devised a Facebook campaign for a new Ikea store in Malmo, Sweden. When small budgets and big briefs clash, the out come only ever heads in a single direction these days...to Facebook!
YouTube Video of IKEA strategy on Facebook

BlendTec

Blendtec makes commercial-strength blenders for consumers and started a YouTube video series called, "Will it blend?" where it shows you the strength of its blenders by blending things that you would think would break most blenders. Blendtec reportedly increased its sales five-fold in that same week.
Blendtec Case Study

Peter Shankman

Peter built his business, HelpAReporterOut.com first by creating a fan page on Facebook. The list grew virally because a lot of smart business people realized that this was a great resource to get some media coverage and free PR. At the time of writing this article Peter has more than 40,000 "followers" on Twitter and more than 60,000 people on his mailing list.
www.HelpAReporterOut.com

Intuit

Intuit introduced "Live Community" into its TurboTax products two years ago. Due in part to the resulting word-of-mouth, it has seen unit sales increase 30 percent each year and has now integrated "Live Community" into its other products like QuickBooks, Quicken, etc.
www.Intuit.com

Naked Pizza

Naked Pizza has embraced the Social Media Tool Twitter and has been using it to build and drive business. One day in April (April 23rd) Naked Pizza tested out the value of using Twitter and posted a special on Twitter. This post or Tweet on Twitter brought in 15% of the business for that day. This had a positive impact on the business and showed the power of a Social Media/Social Networking tool.
www.NakedPizza.com