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Email Marketing for Your Business
Email: still an effective direct marketing strategy
Email marketing is an effective strategy to build prospect and customer lists for your business. A well thought out strategy will build trust for your brand and help motivate consideration for the products and services you offer.We provide solutions to email your current database of prospects and customers as well as procure opt-in email lists to solicit new business.How-To: 13 Tips for Effective Email Marketing
- Make it easy to subscribe
- Use a transparent "From" name
- Don't waste the subject line
- Avoid abbreviations, slang and hyperbole
- Minimize imagery
- Label the imagery you have
- Include a visible call-to-action
- Personalize the message
- Give the reader a clear way to contact you
- Get in their address books
- Nix attachments
- Avoid purchased lists of emails
- Make it easy to unsubscribe to your messages
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