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Search Marketing for Your Business
According to ComScore, Americans conducted over 13 billion searches in April of 2009. What are the chances searches were made related to your product or service?
Why is it important for you to be found on popular search engines such as Google? Because an effective strategy can put your brand in front of what consumers are interested in to inspire an inquiry and ultimately generate a sale.
Why is it important for you to be found on popular search engines such as Google? Because an effective strategy can put your brand in front of what consumers are interested in to inspire an inquiry and ultimately generate a sale.
Search Engine Optimization
Properly adding content and Metadata to your pages will affect your ranking for search engine results. When landing on page one with a quality keyword can generate significant traffic to your website, SEO should always be a part of your internet marketing strategy.Top three criteria search engines look for:
Even though Quired's content management system allows you to easily update your content and metadata, researching and finding the most effective keywords to drive traffic to your web pages is both an art and a science.
- Highly relevant page title with top keyword in title
- Quality inbound links (with high page rank) to your page
- Effective use of highly targeted keywords in page content
Even though Quired's content management system allows you to easily update your content and metadata, researching and finding the most effective keywords to drive traffic to your web pages is both an art and a science.
Paid search advertising
Natural or "Organic" search results are more of a long term strategy and will require patience. For more immediate results, paid search is an effective method to inspire clicks to your page without having to wait for natural search rank.Quired provides solutions to setup and maintain Google adwords as well paid search campaigns for other leading search engines.
GEO targeted paid search advertising
A more targeted approach to paid search is to place your advertisement against keywords searched in the zip code of your choosing. Quired has partnered with ReachLocal.com to provide Geo targeted search ads to not only deliver traffic to your site but provide extensive reporting to help you track who visited your site and most importantly track buyers on your site.Give us a call (602-246-1684) or send us an email for a free assessment on your current marketing strategy to determine if SEO, paid search or geo targeted search may be a good fit to help grow your business.